One of our friend Joe, from Seattle, was discussing the website project for the city. He is planning to start with the classified Ad website for the city. He was trying to figure out what he should be doing to start the successful website. Classified has been popular with print media but with the Internet expanding things has been moving online. The classified website is extremely popular with small business for marketing online. With the script like our, it has become easy to build the online classified website.
Before starting the classified website in your city you need to carry out research. Research the top players like gumtree or craigslist or it’s local newspaper classified website. Next, is researching which ads are the most popular or most posted this will give you an idea of market. Being a startup you should figure it out where to hit the most to get most out of it. This in more technical terms is also known as Niche marketing. Focus in a particular segment will help you to outrank the biggest.
Don’t get stuck up on the research phase, make notes move out of it fast. Remember if the market is competitive means there is maket to be in. You would never like to be in the isolated market.
Once you are done with the research, next is to hunt for the brand name, this is what your customers will remember so it is important to have a good brand name that has high recall-ability. So look for the good domain name, yes it is difficult to find a good one but you can always look for it. Also, check our guide to our 10 tips to find a good domain name.
Next important thing is to finalize on the ready-made classified software here are ten points you need to be looking in the classified software
a) It should be easy to install.
b) It should be easy to customize on the home page.
c) It should be easy to handle at least three levels of categories.
d) The classified script should be able to handle it based on locations
e) It should be user-friendly when posting ads.
f) There should be options to upgrade to paid ads or premium enhancements
g) There should be banners area for additional revenues.
h) It should integrate with the payment gateway like PayPal.
i) As you grow you should have the ability to upgrade to the bespoke design.
j) It should be SEO friendly
Make sure to take demo of classified software before finalizing on the software.
Hosting & SSL
Once you are done with software based on the requirements look for good web hosting . The easy & fast hosting could be deal breaker for the sucess of the website. We would recommend to start with at least VPS Hosting. Only if your budget is limited opt for the linux shared hosting.
As people would be communicating over the internet while posting ad & login in the website. We would recommend to enhance the website security with the SSL, this adds to the cost but we would highly recommend to have one.
Classified Business Strategy
Once you are done with the classified website figure out which business model you would like to opt for the classified website. Freemium, Membership or Paid Ads are most popular business models. You can read more about business models.
Marketing Classified Website
Once you are done with the setup the most important to make your classified website successful is the marketing.
a) Optimize your classified website for SEO
b) Setup social account for the classified website & start optimizing it.
c) Find the top poster in other website and ask them to post them on your website.
d) Start the blog & create community around it.
e) Figure our low cost PPC adwords, allocate the budget and go after it.
g) Track conversions with one metric to go after
h) Now update & modify for the best
i) Generate content so more organic content could be build upon
j) To track use tools like Google Analytics, Google Search Console, Bing Webmaster
Making can be classified website all alone it could be challenge but when you have proper classified script that can help you with your business plan. Get back to use about your classified website project details & make sure to ask for ready classifeid website demo.
Last time we posted about the Classified business models based on that post we received a question from few prospective customer. John from Dallas asked three major questions, as he was planning to start a classified website. He was already ready to start with the classified website.
He already purchased a domain based on our checklist & was quiet pumped about everything. He posted us a three most frank question. Most of the business/startup’s would have while starting the website or building the portal.
Just a brief & disclaimer we at MakeYourSoftware provide PHP script based online classified software. The software has been built with capability to handle unlimited categories, ads, packages, enhancements, banners & several other features. For complete feature list of ad software visit the page.
a) Is Classified ad market online going to survive
Every year worldwide the audience reach is expanding online with Mobile & Internet reaching the wide audience, the growth has been multifolds. Classified has world’s fastest growing markets that is what attract world biggest companies like ebay, craigslist, Gumtree, OLX, Rocket Internet, WOC & Several others.
Further business want to always reach their audience fast & there must be some place where people can post goods or unused goods online. Classified becomes a broker between the buyers and sellers. This is classical marketplace which has been around since inception of business. So if business are going to be online, classified marketplaces are also going to be there.
b) Let me have craigslist clone or backpage clone exactly
There are lot of readymade clones available in the market. Targeting as craigslist clone, Backpage clone, Gumtree clone. It is good idea to start pre-made website, but starting with the clone is a bad idea. Pre-made website is the infrastructure that saves you time & money on which you can innovate and build upon. But clone gives a wrong perception to user about the original website lacks the innovation culture, also end users also perceives same experience from the old website. So ideal way is to have pre made website from vendor like ours and then innovate on it via designing new classified website or template or custom building some features to the market requirement. This makes you stands out you in a market & your chance of success increases.
c) Classified website builder or WordPress CMS what should I prefer
WordPress is very good platform even our website makeyoursoftware uses it. It is a wonderful CMS but it is not the classified website builder.Wordpress is good at some thing but it is not good at building classified website, as it has not been made to do so. So even with best plugins its does not work out. When you are planning the business you need to have robust platform that is primary built to serve online Classified ad Website.
Once you are ready with domain & hosting – the next thing you need to look is classified software for starting a classified website.Our classified ad website software is available for real estate property, automobile or car marketplace & Several other.
You can know more about Classified Advertising on Wikipedia.
It was a regular business day for us , We had been busy with classified website clients. Here this evening a prospective client from Seattle approached us for the making the classified website. She was all set to go. Most of the stuff was finalized.One of the questions that came up was what kind of business model is required for the new classified website.
Here is an idea we came up to put the blog post so all users could benefit from the knowledge. Just to let you know we provide “classified script” for business.It is normal for us to provide business consulting for new individual business & startups approach us. During the course of time, we have identified certain successful business model for classified ad industry.
Membership Classified Website Model
This is very good extension if you already have customer list who is already associated you can upgrade your list for membership model where by you can charge your customers based on yearly or monthly format.This kind of business model works very well in specialized niches (eg: Job , real estate) where user has to post lot of ads through out the year. You has a business become viable model as revenue start coming in fast & regularly.
Fixed Classified Website Business Model
Fixed classified website business model is popular with most big classified website ad website like olx or cragislist or kiiji or gumtree.Here users are charge to specfic rate based on classified ad, further they are offered packages for classified enhancements of bumps.Here the revenue for business unstable, but there is an option for customer to post ad free or cost or pay for premium services. The service is very good where your customer bases to grow & certain customer enters your payment funnel.
Freemium or Free Ads Classified Business Model
The freemium model is yet another popular business model, users post free classified ads, this model grows fast & attract users because of its nature. The website earns from the banner advertising. There are several banner networks that can help to generate revenue.
What is best
Answer is challenging , no particular business model is clear winner each business model has bunch of winners & losers. It also depends upon on niche, maturity of the market, funding availability, geography & several others factors.
Our classified software is best in class & can be easily be moulded for winner classified website. For instant demo please get back to us.
It started with a vision to help business in Ireland, Dublin. Client wanted to start with Dublin & then grow into other parts of Ireland.The site plans to capture small, medium size traders, service providers, dealers, agents who would like to capitalize on internet ecommerce boom happening in Ireland.Plan was to star a classified website with focus on ability to sell. Ireland is growing country in Europe & due to its business friendly policy has attracted business & startups from the world over. Ireland has some growing competesion in online classified marketplace other popular site include donedeal.ie, gumtree.ie, vivasteet.ie & locanto.ie.
Process started to come up with classified website design, a wireframe was created based on requirement. Then designers came up with the unique classified website design, before a final mockup could be agreed upon couple of modification was required. Web design came up awesome & client liked as well. Next came the selection of programming language. PHP5+ & MySQL became ideal choice to move ahead. Site came up in stipulated time, some testing was carried, some new features where introduced to make it more tradable features for small business.
Whole list of categories were introduced. Then it was extended to shop where shop owners can sell their products, further the money would be credited to their paypal account. So classified cum Shop website was introduced. Being an Ireland internet savvy market the site has huge market. Site seems useful for small & medium business who would like to sell their product & services. Site is to benefit small time dealers.Site was structured in SEO friendly page where by location, category & shop profile page were introduced.
We at MakeYourSoftware.com took the challenge hand in hand with the client’s team. After initial design pages client approved the flow & further an estimated time frame the project was build upon.Certain features where introduced in mid of demo preview and some features where extended after completion of the project.
- Home page featured include popular, random, just listed
- Home page has search engine with options for location & category
- Several categories and sub categories
- Seo friendly location pages
- Seperate shop page with various options
- Seo friendly display page
- Seo friendly shop owners page
- Ability with custom checkout option & inventory sold out option
- Special enhancement options for paid users
- Special shop packages for the business to multiple ads
- Multiple ads upload option
- Ability to put banner ads
Start your own classified website
The Classified script from makeyoursoftware.com is ideal way to get into online classified business. Classified is age old business that is growing online in various categories & location. Take a call now to start your business. To start classified website check our features of our script.
Client approached us for us to build a classified website. Classified website that was for the business in USA who were looking to market the products in South Africa. Africa being growing market it is favorites of USA Manufacturers & Traders. Primary industry that was been at target was construction & Engineering Equipment Manufacturers and Traders. Industry is worth several billions of dollars and has high-ticket size of equipments – making lucrative for business to put products.
Started with regular classified website the client increased the scope by adding directory & occasionally put up the auction as well. Another challenges was importing of data from various sources, each of user was coming with huge list of products and inventory that they would like to showcase some in XML & CSV.
We took all challenges to make the website in action. Team at makeyoursoftware was to work out primary wireframe & designs were approved with the client. We went ahead to build the project. Project time was two months. Project was successful completed & some add-ons were achieved at later dates.
- Home page featuring several products
- Home page featuring categories.
- Some categories handling 20000+ products
- Event Calendar
- Search for inventory of products available
- Search for directory of dealers
- Special package for dealers to list several hundred items
- Ability to feature auctions
- SEO friendly page of important African countries, category pages, inventory display pages
- Site was done in English & French
Start your own classified website
The Classified software from makeyoursoftware.com is ideal way to get into classified business. Classified is age old business that is growing online in various categories may it be generic or niche specific. Take a action now to kick start your business. Some of the successful classified website are Craigslist in USA, Kiji in Canada, Gumtree in Europe, OLX in India. To start Classified Script & Directory website check our software details.
Classified ads are built to benefit merchant and customers both. One gets best buying offer & other finds customers. The classified website business provides cost effective business channel for small & medium size business. With the growth of Internet the requirement has further expanded has Google looks into back-links. In short the classified ad offer clear, benefit to all kinds of business & customers.
Most online classified ad websites are free
The classified ads mostly are free or provide ad listing ability at fraction of cost making it most interesting & cost effective medium. This enhances cost effectiveness of this sales channel & makes it idle for any business to be part of it business operations.
Other sales channel of online marketing are costly, most charge as per CPV or PPC, which is cost per thousand views or pay per click. But online classified website offers free option and enhancement options at cost effective rates. Making it top sales channel available online.
Internet Classified ADs drive traffic to website
The classified ad being easy to post requires less amount of content & further ad have can be posted to various ads website. Some of the classified are top ranking websites. Ideal example would be craigslist website, which is world’s top traffic source. Chances of you being found of classified ad website by search engine are far higher. The content gets indexes faster. So this tends to be fast & search engine friendly.
Potential of classified advertising is limitless
The potential of classified advertising is huge. Newspaper classified advertising reaches only certain amount of people where as classified online reaches huge audience and has more shelf life than newspaper magazine classified website. The reach increases the scope of ad and increase potential as well.
To start classified website please send request for demo for classified website script.