It has been 2016 lot has updated in terms of design, search engine requirements. We at makeyoursoftware constantly believe that it is important to have a new avatar so is our matrimonial script is being packaged with new design in client & admin side. New avatar is embedded with flat design, clear CTA, Bold Colors & mobile readiness.
Just upload your banding elements from the admin & you are ready to go.
We had been in matrimonial business since many years. We have come across several business approaching us for various kind of request. Once such request has been received by us if – Do you offer offline matrimonial software for our marriage bureau, we do not want to go online.
Business facts & problem faced by Offline marriage bureaus
Offline marriage bureaus are unique business they normally have series of target audience that have developed over the time or their owner has great network that he plans to monetize based on this opportunity.The have members normally from 300 to 20000+ members registered with majority of them paid. So they are profitable with low amount of data also. They have few employees as well.At time these companies do not have software and maintain profiles & photos in piegon hole filing system which is age old. The system collapses as audience grows or owners changes focus or important employee leaves the organization, the satisfaction level of customer goes down. In short business are highly dependent.
Matrimonial Software – Offline business needs
Very few business owners realize the need of the software, this trend is on growth. Business normally need a software that can help them to search and help the clients. Here the employees are engaged in the process.So it is like assistance is provided to clients. Here are the features that are required by offline business.
Primary needs of the matrimonial software
a) Customer registration with pictures
b) Easy to Search
c) Maintenance of Invoicing & Packaging
d) Easy to provide assistance with shortlisting
e) Can be integrated to CRM (MakeYourSoftware has separate software for CRM for Matrimonial Business)
f) Multi employee feature to restrict
MakeYourSoftware – Leading Matrimonial Software Vendor
MYS is leading Matrimonial Software platform since 5+ years, We have helped several hundreds of client online & offline business to start matrimonial website. Our software is clear winner for your offline business needs as well.Software can be easliy be deployed offline with simple WAMP installation. But we would always recommend to install on the cloud server as these servers are online & backup easily can be configured. Internet is very assibile medium these days.Further once in your network all your employees can access the system via ipad or android tabs , mobile to provide services. This decrease hardware cost.Further owner can access the software from home or when he is travelling. Our software satisfy all the primary needs of offline marriage bureau business.
Once the software is deployed offline business has clear benefits
a) Business owner can focus to grow the business
b) Employee satisfaction rises as it becomes easy to handle & followup the client
c) Customer satisfaction rises as responses are on time
d) Business become virtual , easy to do backups, easily accessible with various options
e) Saving on computer hardware costs & Infrastructure
f) Easy training for new employees as manuals & videos are available
g) There is no need to go online – do not showcase your URL to your customers.
So whole idea is to go online but serve the customer in offline , just increase profitability, customer satisfaction & increase savings. For more information about matrimonial software please feel free to get in touch.
We find lot of business approaching us for starting online matrimonial website business. Business & startups are confused when drafting a business plan. With this post we have tried to work out complete guide to start matrimonial website business. Just like any business idea this idea requires some dedication & hard-work to make a successful business venture. We have divided the entire process in three different milestones.
1 – Matrimonial Market Scope
2 – Define Goal
3 – Set up profitable business venture – Online marriage bureau
Matrimonial Market Scope
Five reasons you should start matrimonial website
India provides a huge market for any business to grow, further following dynamics of population adds fuel to fire.
a) India is a growing market
b) Huge population & dynamics supporting age group (24-35)
c) High & growing Internet usage
d) Huge indifference in terms of gender, profession, Geo location, language
e) 80% of market is controlled by three major matrimonial website major
The matrimonial in Indian market offers huge opportunity for startups or existing marriage bureaus to grow online. Before moving towards setting up it is very important for business define goals for their business, We have see most business failing from their venture because of the lack of clarity of target audience & USP. So we highly recommend to brainstorm this with your business partners.
Two things one should look for when planning
a matrimonial website
a) Target Audience for your matrimonial website
What is the target audience you are going after. Most website owner try to be generic this is the place they fail competing with big companies like shaadi, jeevansathi. You need to understand that you are starting , you have low marketing funds to start with. You need focus a clearly defined audience. This will also help in SEO.
Define your audience, being a matrimonial website you define or target niche like professionals, Geo locations, Language specific, Religion-caste specific.
Example 1 : Targeting unmarried engineers (You can reach : via job sites,alumni directory)
Example 2 : Targeting Unmarried audience in Gujarat (You can reach : via local newspaper, SEO)
Example 3 : Targeting Unmarried Gujarati – Shah (You can reach : via association, social associations, SEO)
Above are just example just be creative while you think about target. Do not limit your self.
b) Unique Selling Proposition (USP) for your marriage bureau
You need to define your USP of the website.It is very critical to define USP or reason you will
sell to audience that your site is nice. One should not try to compete with big players like shaadi or bharat matrimony. Find your USP that is great for the audience.
Example 1 : Biggest matrimonial website for Gujarati-Brahmins or similar.
Again just be creative in exploring the USP, do not limit your self . You need to out of boundaries to choose the best USP.
Set up profitable business venture :
Online matrimonial website
Start a Matrimonial website,Don’t wait for things to happen take action now. Plan a small investment to your business.
a) Get domain
Choose short and easy to remember domain name this would be brand name you need to establish.It costs
around Rs.300 to Rs. 3000. These days lot of options are available.
b) Get hosting
You can choose the hosting you like with enterprise-grade features , unlimited space & bandwidth is a must. It is heartland of your website. so investment should be made graciously.
c) Get matrimonial website
Makeyoursoftware.com is leading matrimonial script provider, take the demo of matrimonial website & take action to setup the website as soon as possible.
d) Get payment gateway
For payment gateway you need reliable provider with attractive rates. We prefer ccavenues & paypal to start with.
e) Setup legal entity : What kind of business registration is required
To be come registered entity you can form any business organization that you find comfortable. This being a legal stuff you need to consult practicing charted accountants or lawyers to setup business.
a) Sole Proprietor – here the requirement is just the pan card of proprietor to start.
b) Partnership – here two person can form the entity under partnership act. A deed is required to be signed by partners.
c) Pvt. Ltd. – here two person can form the entity under companies act. A MA & AA is required to be signed by directors.
d) Company (Ltd) – here seven persons can form the entity under companies act. A MA & AA is required to be signed by directors.
Other than above service tax registration is required once you cross the limit of . Local municipality registration is required, but this can change from location to location. Legal stuff is required preliminary to open bank account & formalize your business.
f) Marketing Strategy : 5 Ways to market marriage bureau website
a) Email / SMS marketing : This is one of the cost effective way to run your campaign you can reach 1000 people with a cost of Rs.1000. There are lot of ways to optimize the process. Professional setup is required to manage the campaign.
b) SEO – You need to optimize the website as required. You need a team to run your SEO Campaign. You need to generate content as well.
c) Paid advertising – Pay-Per-Click is hot favorite way to reach the audience. Google, LinkedIn & Facebook are big players in the market. You need to go with professionals only.
d) Gorilla marketing – Target the audience or group of people only. This is cost effective way to target your market.
e) Local Promotion strategy – You can target via private newsletter or association or events or newspaper to reach your audience.
Check out this article on 5 Ways to earn money from matrimonial website , it gives few options you to work upon when working on your matrimonial project.
Once you have made a setup you need to look for three things in your business. Try to make business process friction less as much as possible. Concentrate on customer service & followups with free user towards paid user.This process will make you successful in long run. We believe you may have questions about your new matrimonial venture or plan. Please email us about details of your requirement. We would be glad to help you.
In our last post we talked about how age old marriage bureau business is changing in Indian Environment. We at MakeYourSoftware are helping business to gain from this transformation. Our Matrimonial Script provides complete flexible and automated business solution to gain from this business opportunity. We also talked about the franchise model that is fast gaining from this fast growing environment.
Our software other than providing the standard features related matrimonial website application provides unique opportunity to generate revenues from traditional and non traditional means of revenues. Not only that our software streamlines the business operation helping new start ups or existing business to maximize on the offerings.Below are list of few possibilities or options of revenues with Matrimonial website
a) Membership Revenues
Membership revenues are traditional form of revenues. It is still major revenue source & it leads the list. Our software helps to create membership packages based number of days & number of contacts need to be offered. Packages ideally sell between Rs.5000 t0 Rs.35000. Certain niche business models offer it at a higher rates as well, but those packages are limited to an extent.
b) Enhancement Revenues
This is non traditional form of revenue & is available in online website model only. This offered an enhancement or differentiation when people are making search in the matrimonial website. sponsored, bold, color enhancement, verified profile are few of them.
c) Banner Revenues
This is non traditional medium of generating revenue with matrimonial website. Our website script has been designed to accommodate easy integration of banners may it be third party networks like Google ad-sense or rich media banners all can be integrated. Our matrimonial website script already has pre determined placements that have been determined based on research reports by our website designer so that high CTR ( Click Thru Rates ) could be achieved.
d) Wedding Services Directory
Again a non traditional medium of revenues, Our software comes with free wedding directory software inbuilt in the software. Software has ability to offer free / paid directory listing. This being an extension of the current software it helps existing customer further engages service providers to advertise on the website.
d) Article Directory Revenues
You can use article section for writing articles as well as creating revenues by providing PR to wedding service providers. You can charge in 4-5 figures based on your niche.
Feature rich matrimonial script from MakeYourSoftware
MakeYourSoftware a leading brand in Online Web based software, It provides solution to this unique opportunity . Software comes with pre loaded easy to manage features may it be for integrating banners or packages or API. It offers back end Invoice creation facility. To know more about our matrimonial script please free to visit our section. Do ask about free matrimonial website demo.
Coming Up – Branding The Matrimonial Website
How to maximize the potential of growing your business. In next article we talk about the easy steps to branding the matrimonial website and customizing the business offering to users. – Subscribe to our RSS & keep tuned
In our last few posts we have been talking about the how age old business of marriage is going under transformation. How revenue models are becoming more dynamic. How servicing is transforming & growing beyond geography boundaries.
With fast growing Industry, it is important to differentiate with the competitors Branding becomes important exercise to create unique identity so audience can find more trust and value to evaluate the product or service.
Our Matrimonial Script provides ways and means to brand yourself in easiest ways. Here are five simple steps you can carry out yourself or share the requirement with MakeYourSoftware Team .
Five small steps – follow each one of them
01. Get yourself a good domain name & logo
You can update logo from the admin easily. Put in correct sizes in places. Stretch yourself a bit update Favico Icon & Email Logo as well. A very small step but must for the best results.
02. Get yourself a slogan, profile, contact details, terms
Put in correct slogan, a small profile that gives identity of business from CMS area put in address from settings area of control panel of the script. Next is put in the terms followed by payment details if you are going to accept the payments.
03. Get your corporate colors in place
Even if you are taking free layout you can easily modify the CSS with the colors, Use notepad editor to update CSS with your corporate colors. Make sure to keep backup of the basic files so in case if you give wrong tick, you can always reverse.
04. Get couple of good pictures
Just as said images speaks about themselves, these days to get good pictures is easy just get in touch with royalty pictures provider with few bucks investment you could get good quality pictures. You can put from the admin.
05. Get good banners
Banner from important part of matrimonial website, from home page to registration page to membership page to login page – a good well designed picture could give site complete transformation.
IF you already convinced about importance we at MakeYourSoftware provide complete Branding Program to change the complete design of your website. Our Custom design team can help you with your requirement – Get in touch with your requirement.
IF you are still looking for the MakeYourSoftware.com’s Matrimonial Script, feel free to take advantage of current offerings.
Online service boom In India – Online website
Online services business is booming in India. Marriage bureau is once such service that is growing in online format. Already companies like shaadi.com, jeevansathi.com & bharatmatrimony.com are well established leading players. They are defining norms of the marriage bureau industry. By one estimate the business in next two years will grow around 1700 Cr making it a lucrative industry for new entrepreneurs coming in the field of online matrimony website.
Critical points – Why matrimonial services
Growing population of India is critical mark of the industry, that size of the market is huge & is poised to grow bigger in coming time. Further this huge mass market is supported by distributed geographies, language, religion & caste. This is even more supported by growing online audience, which is desperately looking for easy to use online services.
Scope of marriage bureaus online
Online marriage bureau have wide benefits like user can limit the information they want to share in the public, further they can wide options available. So there is enough scope for huge database providers or big matrimony business or even small niche players with small database. A powerful matrimony website online is normally powered by matrimony software that profiles the data with the picture , provides the ability to communicate & take care of packages taken by the user.
Ideal software of matrimonial business
Makeyoursoftware.com is leading matrimonial script provider based in India. Core solution is provided on PHP/MYSQL platform. Software has been in the marketplace since 5 years. Further advance version is provided for franchisee business. Software has features like profile, verification, search, membership, communication features that makes software powerful.
Other stuff required to start matrimonial website
To start a matrimonial website you just require a domain name & hosting, script, payment gateway. The nature of business is such with good computer you can start business small & grow the biz the big as required. The software has ability to handle employees. This makes software powerful for growing business.
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