India’s changing ecommerce space
Till last few days India’s biggest corporates where after Jabong. It is believed AB Group, Future Group, Reliance & Snapdeal where in the race acquire the fashion retailer. Today Flipkart’s Bansal confirming the Jabong has landed in folds of Flipkart group. Flipkart group has acquired Myntra as well in 2014. With this acquisition it plans to keep the tag of 1# fashion retailer in India. Deal has been estimated to be valued at around $70 Million.
Business at risk with single channel platform
SME business that have been growing online sales channel with these premium online sellers. They will have to re-work now with single partner as ecommerce space is consolidating. This makes space challenging as new owner has multiple brands to focus on. Just like previous year Flipkart’s wrong decision on APP only strategy can backfire the vendors as well with sales being affected. Before getting into the trap it is time to consider new ways.
5 Things you can do with your ecommerce channel
MakeYourSoftware offers a online ecommerce solution for with payment gateway integrated to Indian SME’s that would like to build their online presence and build a brand around it. Let us check out five things you could do with your own ecommerce channel.
1. Brand Building
Consumers are online they are checking the brand having brand presence can help business with their online strategy. Having content around brand give consumer a trust and satisfaction before they make a decision to buy the product.
2. Growing the Customer List
Having a list is most important activity to drive sales of online channel. You can drive sales on your platform or other channels. Further the list helps to put a sales offers more frequently and keep a touch base with the customers.
3. Product Awareness
With crowded platforms it is hard to create brand or awareness of your other products. With your own online sales channel it is far easier to create awareness about the products. Further it becomes easier to take feedback and react fast on the products.
4. Limit a dependency on single platform
Online channel distribution should be part of the strategy but it should not be the only strategy for business. Working on a single platform strategy can be dangerous as change in rules or acquisition ( #Jabong ) can directly affect your business building activity. So it is important to have multiple business channel strategy rather than single channel focus. This is important for a long term business development.
5.Supports digital & social marketing strategy
Your online presence helps in digital & social marketing strategy. Via exposing your products online and giving consumers a clear path to consume products.
Conclusion
Plan it now to growing online sales channel. Plan with MakeYourSoftware, do let us know about your online ecommerce strategy we are makeyoursoftware.com helps business with ecommerce website & marketing solutions.