Several new business startups approach us with questions like , so we thought of creating the matrimonial website
How to create Matrimonial Business
How to start Matrimonial Website
Is Marriage business profitable in 2022
- Indian Scenario for Matrimonial Website Business
- a) India is a growing market
- b) Vast population & dynamics supporting the age group (24-35)
- c) High & growing Internet usage
- d) Huge indifference in terms of gender, profession, Geo location, language
- e) Five major matrimonial websites major control 80% of the market.
- Start competing with Shaadi.com & Bharatmatrimony.com & you will fail
- Two things one should look for when planning a profitable matrimonial website project
- a) Target Audience for your matrimonial website
- b) Unique Selling Proposition (USP) for your marriage bureau
Indian wedding industry is vast & has been growing faster than ever. In the India matchmaking industry, the traditional ways are still truth in 2022. Here parents look for the bride via priests, friends, relatives recommendation. Newspaper & private magazine adverts, marriage bureaus, online matrimonial portals are still developing & growing as new age medium.
Indian Scenario for Matrimonial Website Business
Online matrimony trend picked up around 2003 in India with shaadi.com. The trend has been growing every year.Online matrimony offers convenience, privacy, security & assurance. Further online matrimony has adapted itself to the traditional medium.
Indian matchmaking happens traditionally around a few specific qualities. Both parents of groom & bride look for like community, caste, geo specific, occupation specific, height & age. Several matchmaking happens around these parameters even in the online format. Business of matrimonial has grown in other regions of the world other than Indian as well, which includes Sri Lanka, Pakistan, Nepal, Malaysia, United States & United Kingdom & several more.
a) India is a growing market
b) Vast population & dynamics supporting the age group (24-35)
c) High & growing Internet usage
d) Huge indifference in terms of gender, profession, Geo location, language
e) Five major matrimonial websites major control 80% of the market.
Start competing with Shaadi.com & Bharatmatrimony.com & you will fail
Five players dominate Indian online matrimonial portal business. Corporates like shaadi.com, jeevansathi.com, bharatmatrimony.com, lovevivah.com, simplemarry. There are other matrimony websites that are funded by private equity. Further, these matrimonial corporates have a huge team for marketing & support services to manage profiles. Further, they have brand ambassadors, tv campaigns, dedicated media campaigns that makes it hard. This makes it hard to compete for new entrants.
So any new matrimonial startup trying to engage in competition or trying to replica them, they are creating a perfect reason to fail.
Questions arises
How to position your matrimonial website to be profitable.
We find a lot of business approaching us for starting matrimonial website business. Business & startups are confused when drafting a business plan. With this post we have tried to work out a complete guide to start matrimony website business. Just like any business idea, this idea requires some dedication & hard-work to make a successful business venture. We have divided the entire process into three different milestones.
Two things one should look for when planning a profitable matrimonial website project
a) Target Audience for your matrimonial website
What is the target audience you are going after?
Most website owner try to be generic. This is the place they fail competing with big companies like shaadi, jeevansathi. With low budget, priority has to change & should be concentrated to generate higher ROI by sticking to the target audience.
Define your audience. Being a matrimonial site, you define or target niche as professionals, Geo locations, language specific, Religion-caste specific.
Example 1: Targeting unmarried engineers (You can reach: via job sites,alumni directory)
Example 2: Targeting Unmarried audience in Gujarat (You can reach: via local newspaper, SEO)
Example 3: Targeting Unmarried Gujarati–Shah (You can reach: via association, social associations, SEO, Content Marketing, Influencer marketing)
Above are just a few of the examples: Just be creative while you think about the target. Do not limit yourself.
b) Unique Selling Proposition (USP) for your marriage bureau
You need to define your USP for your business website. It is very critical to define USP or reason you will sell to the audience that your site is nice. One should not try to compete with big players like shaadi or Bharat Matrimony. Find your USP. That is great for the audience.
Example 1: Biggest matrimonial website for Gujarati Brahmins in Mumbai or similar.
Again, just be creative in exploring the USP. Do not limit yourself. You need to go out of boundaries to choose the best USP.
Set up profitable business venture
Online Matrimonial Website
Start a Matrimonial website. Don’t wait for things to happen. Take action now.
Plan a small investment into your business.
7 Steps to Creating a Matrimonial Website
a) Domain, Hosting, SSL, Payment Gateway, Basic content
Choose short and easy to remember domain name. These days the cost of acquiring matrimonial website is small but wrong domain can cost huge. Make sure your domain has good recall value. This would also act as the brand name you need to establish for your matrimonial business.
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Brands like BharatMatrimony have gained 1000+ domain name so that could dominate business. These domains are niche targeted.
You can choose the hosting with leading hosting providers. Unlimited space & band-width is not the only feature you should look at. We should look for support services when looking for the matrimonial site hosting. We normally recommend a VPN matrimonial website hosting to start with.
7 Steps To Find Website Host For Your Business Website
SSL are not costly these days they help to communicate in a secured way. Few hosting providers provide it free of cost, few charge some amount.
There are several providers for payment gateway services, Providers like Razorpay & Instamojo lead the list.
Content is an important part. Several people underestimate the requirement. With online business content is a critical part as the content becomes a deciding factor for the customers. These days content includes images, video, pdf.
b) Brand your self
While starting the matrimonial project, most business ignore the branding requirement. Before they realize they get lost in the crowd. Branding gives your business identity, this gives your positioning.
Branding helps you to stand out while consumer is constantly being bombarded with marketing messages.
You can start with finalizing on the brand colors, brand logo, marketing graphics & custom matrimonial website.
Brand Quotes – That will guide you
Products are made in a factory but brands are created in the mind. – Walter Landor.
Your brand is the single most important investment you can make in your business. – Steve Forbes, Editor-in-Chief of Forbes Magazine.
Your brand is what people say about you when you are not in the room. – Jeff Bezos, Amazon.
Design is the silent ambassador of your brand. – Paul Rand.
Branding is the art of differentiation -David Brier
A brand is the promise of an experience. -Alexander Isley
If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
Your brand is not what you sell. – John Iwata
Marketing is no longer about the stuff you make but about the stories you tell. – Seth Godin
Brand is just a perception, and perception will match reality over time. – Elon Musk
c) Matrimonial Script
What is ideal for your business readymade matrimonial script Vs customized matrimonial website
We are the leading provider for matrimonial script. We have developed this software in PHP & MYSQL. Our PHP script accommodates 101+ features for website business. Our script is cost effective and is available in various versions of the script.
Our match making portal basic version has features like multi-step matrimony profile which has over 100+ fields, manages multiple pictures, partner preferences, membership plans buying integrated with payment gateway, ability to communicate with the other profiles, send express interest & view contact details based on the package. Further, users can search & shortlist the candidate.
Matrimonial Script
Start A Matrimonial Website
- 101+ Features
- Easy to use Admin Console
- Free Template
- Payment gateway integrated
- 1 Year Free Support
Admin can manage users, manage packages, invoices, banners & lot more. Further basic facilities like uploading slider images, featured users, logo upload, SEO optimization & more features are in the application.
MakeYourSoftware recommends you to list down your requirement and look for the script. We have been developing matrimonial script since many years. We have a wide range of features that accommodates majority of matchmaking business requirement. To request a demo just share your details.
How Much Does The Matrimonial Website Cost
d) Setup a legal entity:
What kind of business registration is required
To become a registered entity, you can form any business organization that you find comfortable. This being a legal stuff you need to consult practicing charted accountants or lawyers to set up business.
1) Sole Proprietor–here the requirement is just the pan card of the proprietor to start & local business registration in a municipality or a similar entity.
2) Partnership–here two people can form the entity under partnership act. A deed is required to be signed by partners.
3) Pvt. Ltd.–here two people can form the entity under companies act. A MA & AA is required to be signed by directors.
4) Company (Ltd)–here seven persons can form the entity under companies act. A MA & AA is required to be signed by directors.
Other than above, service tax registration is required once you cross the limit of . Local municipality registration is required, but this can change from location to location. Legal stuff is required preliminary to open a bank account & formalize your business. We recommend connecting yourself with allowed legal counsel or Charted Accountant (CA).
When working out entity formation, look for an entity with the least paperwork so you could start moving fast. Else you can get lost in paperwork.
f) Marketing Strategy: 6 Ways to market marriage bureau website
Next Question : How should you market your matchmaking website
1) Email / SMS marketing: Email marketing is very cost effective way of reaching the audience, so creating email list for the marketing is the ideal way to reach audience frequently. You can start with initial campaign with the budget of Rs.2500/pm
2) SEO: These campaigns are costly & requires patience to generate result. You need to start with the initial seed keyword that you would like to go after. Once you have the list you need to optimize the content around it. You may optimize meta details, title, images, heading tags. The basic campaign cost will depend on in-depth list you would like to have.
3) Online Paid advertising: Also known as PPC campaigns we can carry them out on most high traffic website like Google, Facebook, YouTube, Instagram. These campaign requires filtering the audience to smaller groups than target with specific messaging relevant to the audience. The campaigns are very cost effective and can start with Rs.1000/pw. These campaigns are very cost effective.
4) Social Media Marketing: You need to filter out which social media asset you will go after. This should be decide based on the target audience. Select any one social media asset & start creating the content for it.
5) Content Marketing: People on internet consume content may it be text, images, video. So being online business you should create content. Content marketing requires consistency & focus to generate content. Content marketing is time-consuming & requires a budget for creators/tools.
6) Local Promotion strategy: You can target via private newsletter or association or events or newspaper to reach your audience.
g) Crafting membership plans for your audience
Question arises : how much should you charge in your boutique marriage bureau
Correct pricing is very important anything less can push your venture into loss making project, higher could move your customer there must be equilibrium while creating membership plans. Cost of operation will be different in Tier A city vis-à-vis Tier C city as salary & local operation cost may be significantly different. Ideal plans should start at least Rs.10000 onwards. Further you should craft the package details you want to offer, will it be a one-year plan or lifetime plan, how would you provide the value to the user, renewal package if any.
Check out this article on 5 Ways to earn money from matrimonial website. It gives few options you to work upon when working on your matrimonial project.
Once you have made a setup, you need to look for three things in your business. Try to make business process friction less as much as possible. Concentrate on customer service & follow-ups with free users towards paid user. This process will make you successful in the long run. We believe you may have questions about your new matrimonial venture or plan. Please email us about details of your requirement. We would be glad to help you.
